week7

Sotha Sok Mackenzie Ellis Gary Li



The image our group created plays off of the commercial holiday; Valentine’s Day. We feel the combination of hearts, Disney characters and colours reflect the ideologies surrounding this “holiday”. The degrees of “love” and “caring” are enforced on this day through the purchasing of presents or events. Our picture attempts to deconstruct these theories and expose that these feelings of love and caring should not be isolated to one day of the year. The general public has been “conned” into putting February 14th on a pedestal and spending money to show how much they love their significant other. The quote “Without Hallmark where will our money go?” within the heart made of dollar signs evokes a rhetorical question in the consumers mind. Those who take part in this “holiday” are forced to think about the money they spend on this day and how much of a commercial corporate benefit it has become. This quote in conjunction with the “X” through the Disney characters hugging explicitly conveys our dissatisfaction with how February 14th has made “love” a commodity.

Image Sources: [|http://www.clipartandcrafts.com/clipart/holidays/valentine/images/lace-edge- heart.jpg] []