Personal+Reflection

=Online Advertising Critique=

When I first had to do research regarding the Online Advertising Critique, I was quite excited as this gave me the opportunity showcase some of the interesting marketing campaigns that I have seen in the past.

The Subservient Chicken from Burger King was was extreme in my opinion, since the promotion of a grotesque-looking chicken obeying the spectator's every command did not exactly entice me into eating chicken from their company. It was fascinating to see how many different actions Burger King had made the chicken record, as every action seemed to be different from the previous, regardless of whether or not the command was the same. One thing that I found interesting was the fact that the while the grotesque imagery of the chicken might have scared some people away from their brand, I saw it as a tactic to scare people away from Burger King's rival fast food restaurants like KFC and Popeye's instead, since Burger King's promotions and specials at the time were burgers that were not chicken-based at all.

The Fun Theory utilized a very unique concept of making mundane tasks fun and exciting for people, and how the effects were able to benefit people for the better. This campaign allowed a high level of interactivity to the spectators as the were able to become a participant by suggesting new ideas and having people from the Fun Theory actually creating these ideas. This put a new perspective into how I saw the world function normally, and how it could be improved drastically just by changing the things we do in our daily lives into a game of some sort.

=Online Ad Design=

For this Online Ad Design assignment I created a fictional company that teaches the art of Ninjitsu to fellow web crawlers. Ninjitsu is the way of the Ninja and throughout the online ad campaign I wanted to show viewers that Ninjitsu can be learned at any age and is fun for everyone, hence the cartoonish artwork. I created each ninja (and their weapons) with Adobe Illustrator/Photoshop for a more "authentic feel" as opposed to just copying and pasting images onto the ads. The slogan "Master the innerself" attempts to provide a profound atmosphere to the way of the Ninja when users are viewing the ad, causing them to create a deeper connection within the ad, as well as creating an eye-catching advertisement that will hopefully capture their attention and cause them to click on the link and visit the company's website. Also, the use of the light-coloured background contrasts the cartoon ninjas greatly, causing them to stand out and invoke interest to the viewers.

=Annotated Bibliography=

For the Annotated Bibliography, I chose two articles that wrote about the effects online marketing has within the modern era. I found this to be very important as not many of the traditional offline businesses know about the effectiveness an online presence is able to provide their company and brand. These articles also provide deeper insights into how to properly use online marketing, as well as the reasons why online marketing stand out above traditional media.

=Personal Portfolio=

The Personal Portfolio assignment allowed me to showcase previous works that I have done, as well as the highlight of my qualifications. I chose to put my different categories of work to better organize my portfolio, such as Past Artworks and Past Videos that I have done. I tried not to write anything more than a small caption under each piece of work as I did not want to take away from the viewing experience of the spectator.